Title: Marketing Internship
Date: 14 November 2016 | 3:22 pm
Bluestar Alliance is a leading brand management company that owns multiple fashion labels. Bluestar owns, manages and markets a portfolio of consumer brands that span across many tiers of distribution from luxury to mass market, both domestically and internationally. Bluestar’s current portfolio brands include Kensie, Bebe, Joan Vass, Nanette Lepore, Catherine Malandrino, Michael Bastian, English Laundry and Limited Too.
An opportunity for a candidate to integrate themselves into the mix of marketing, communications and licensing in the fashion space. The marketing intern will work closely with the marketing team assisting the Marketing Director & Brand Managers. The opportunity will allow them to learn the ins & outs of marketing strategy & management. Specifically brand marketing, licensing, public relations & social media marketing.
• Working directly with Marketing Team
• Photo Shoot Production
o Assisting on set with photographers, stylists, models & producers
• Public Relations
o Creating unique pitches and releases, managing samples and working with a variety of editors
• Social Media Management
o Competitive analysis, research, best practices, new tools, blogger & influencer identification + copy development
o Approvals & submissions, liaising with licensees on packaging, product and new collections
*Must be proficient in Adobe Photoshop & InDesign + Microsoft Excel, Word & Powerpoint