Title: PR & Social Media Spring 2017
Date: 28 October 2016 | 1:40 pm
Prabal Gurung launched his eponymous collection in February 2009 with a philosophy encompassing modern luxury, indelible style and an astute sense of glamour.
Gurung was born in Singapore and raised in Kathmandu, Nepal. After beginning his design career in New Delhi he moved to New York to finish his studies at Parsons The New School for Design. Upon graduating, Gurung spent two years with Cynthia Rowley’s design and production teams. Soon after, he was appointed design director at the iconic Bill Blass, a post he held for five years until launching his own collection, PRABAL GURUNG.
A focus on quality and innovation has placed Gurung at the forefront of American fashion with designs worn by leading ladies including First Lady Michelle Obama and The Duchess of Cambridge, to name a few. In 2010 he was the recipient of the Ecco Domani Fashion Fund Award. In 2011 Gurung was honored as one of USA Network’s Character Approved Award recipients, named goodwill ambassador of Maiti Nepal, a finalist of the Cooper-Hewitt National Design Award and was the recipient of the CFDA Swarovski Award for Womenswear. Prabal Gurung was the official 2013 designer collaborator for Target and in November 2014 will launch a product collaboration with MAC Cosmetics. Most recently, Gurung launched footwear on the Spring 2015 runway.
-A full or part time college student, or recent graduate
-Strong interest in learning about public relations, social media, marketing, & showroom practices
-Interest in working with a small-sized, American-based womenswear brand
– Experience with Photoshop and InDesign is a plus but not required
-Working closely with PR team for Fashion Week in February (Fall 2017 Season)
-Assisting with Spring 2017 digital ad. campaign and Pre-Fall 2017 lookbook shoot
-Working closely with the PR Manager in trafficking of press, celebrity, & marketing commercial samples
-Track all digital and print credits
-Assisting with social media content creation
– Update and design brand decks, invitations and other PR / Marketing assets
-Creating a seasonal trend report
-Contributing to competitor analysis reports
-Showroom & archival maintenance
-Pinterest, Tumblr maintenance
-Good writers are welcome to contribute Social Media ideas!
-Ad hoc. projects