W Magazine open casting call at Lenox Square mall in Atlanta, Georgia.

W magazine and Simon Malls have teamed up to discover modeling talent across the country. W magazine and Simon will host casting call events at 10 shopping centers nationwide, including Lenox Square in Buckhead Aug. 27 from noon to 6 p.m, according to reports.

“Simon is dedicated to celebrating fashion, discovery and community at our iconic shopping centers,” Carol Cox, director of marketing and business development at Lenox Square, said in a news release. “We know our young shoppers love fashion, and malls are the ideal scouting ground for new models. By teaming up with W magazine, we’re giving them a unique chance to enter the modeling and fashion world.”

MDJOnline recently spoke with publisher and chief revenue officer of W magazine, Lucy Kriz, “We are thrilled to work with Simon as we expand our talent scouting efforts. W magazine is known for discovering and supporting new talent in its pages, from young photographers to up-and-coming models. Through our program with Simon, we are reaching readers and shoppers who are passionate about modeling and fashion.”

At the casting call, aspiring models will have their professional images taken by a W-commissioned photographer, for a chance to be featured in the magazine’s March issue, and for the opportunity to star in an upcoming Simon Malls ad campaign. In addition, attendees will also select their favorite images for their own future use, and meet a member of the W magazine team.

“We are thrilled to work with Simon as we expand our talent scouting efforts. W magazine is known for discovering and supporting new talent in its pages, from young photographers to up-and-coming models. Through our program with Simon, we are reaching readers and shoppers who are passionate about modeling and fashion.”

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